Imkerei Tom Würfel

Dotted identity

Development of a Corporate Design and labelling system for an independent beekeeper. Referring to the bees collecting pollen, the whole background as well as the lettering are completely composed of colour spots.

The spots are randomly distributed over the whole printing sheet on the background layer. The outcome of this is that all the labels on one printing sheet are unique – like the honey is slightly different all the time. The colour range is based on the blooms in each blend.