Redesigning a swiss classic

“Halsfeger” are Swiss herbal candies with a soft core.
As part of a rebranding, we worked out a new positioning and packaging design. The new product is addressing any times appetite for sweets, leaving the former image of a pharmaceutical product.

The rigid grid showing the ingredients was omitted and the blue bar became a ribbon following the wavy lettering. The new design feels warm and lively while keeping a certain retro feel. I also redrew the logotype (read more about that here).

designed at Process Brand Evolution