Modernizing a logotype

The herbal candies “Halsfeger” are a Swiss classic.
As part of a rebranding, we worked out a new positioning and packaging design (read more about that here) and I redrew the logotype.

Fitting the new design, the handdrawn lettering should feel warmer, softer and more modern. The characteristic wavy line was maintained but slightly softened and the letters were shaped more harmoniously.

designed at Process Brand Evolution