Galledia is the biggest independant publishing house in east Switzerland. As part of their redesign, I developed a bespoke typeface together with Process Branding Agency in Zurich.
Simple, minimalist strokes make the type eye-catching and recognizable.
This striking typeface fits the brand values of Galledia’s new positioning: “simplicity”, “personality”, “impact”.
Each glyph is designed to be clearly legible while being reduced to the maximum. Business cards are personalised on the back using the initial of the employee.
Art direction by Process AG