Custom Type

Just Simplified

Galledia is the biggest independant publishing house in east Switzerland. As part of their redesign, I developed a bespoke typeface together with Process Branding Agency in Zurich.
Simple, minimalist strokes make the type eye-catching and recognizable.


This striking typeface fits the brand values of Galledia’s new positioning: “simplicity”, “personality”, “impact”.
Each glyph is designed to be clearly legible while being reduced to the maximum. Business cards are personalised on the back using the initial of the employee.