BKW is an energy and infrastructure service provider. Their corporate design is based on the core values “simplicity”, “integrator”, “innovator” and “buddy”. We conceived and shaped the image section of the annual report as a diary. In that way, the company narrates the highlights of the year in a personal and friendly way. 

designed at Process Brand Evolution

The additional corporate typeface “Nifty script” fits well the “buddy”-value of BKW. Through a bunch of micro typographic adjustments, the handmade feel is being enhanced, basically adding more irregularities to the digital typesetting.

basic text setting

micro typographic adjustments