I redrew the logotype for the family club of Switzerland’s largest retailer “Migros”. “Famigros” provides products and informations around pregnancy and children and is organizing events for the whole family.
While the old logo and design were focusing a lot on the kids, the new design is putting the parents – especially the mother – in the center. The whole look has become warmer and more feminine while keeping spontaneous, playful traits.
Artdirection by Process AG